British Designed, British Made Hand Finished Watercolour Greetings Cards, Boxed Silver Jewellery Cards, Boxed Scented Candle and Cards

About us

Crumble and Core Apple Blossom Garland

Crumble and Core Bumble Bee

The Crumbles - Top Jilly, Left Lou and Right Lucy

Hello and welcome to the beautiful watercolour world of Crumble and Core!

Based in East Sussex we are a family run, British company proud to produce luxury hand finished Greetings Cards, Boxed Silver Jewellery Cards, Boxed Scented Candle and Greeting Cards, Stationery and Prints.

Apple Blossom

Here at Crumble and Core, we are doing our bit for the environment and where possible our products are recycled and biodegradable. British Designed, British Made.

Jilly our incredible watercolour artist, along with designers Lucy and Lou, create images to cherish, celebrating both the everyday and special days. 3 friends came together to start Crumble & Core which began its life with a cup of tea around the kitchen table.

Since then we have grown, and now run our business from a beautiful Oast house on a farm in the stunning East Sussex countryside, with our products sold extensively in the UK as well as in the Netherlands, Japan, Australia and North America. The kitchen table came with us, where Jilly still sits and creates our watercolour world. 

Crumble and Core Logo

The Getaway CarJilly

Artist and Co-Founder Jilly inspires us every day with her beautiful paintings, positivity, and never ending ideas for gorgeous new cards. Jilly trained in textiles and fine art and is a Fellow of the Royal Society of Arts. Her work has been featured by several publishing houses and is predominantly watercolour, gouache and pen. Jilly’s favourite card is The Getaway car.

Lucky Pants CardLou

Co-Founder and commercial wizard, Lou is a Mum of four gorgeous children and worked in the City for over 10 years, no wonder she can multi task like no one else we know! Lou’s favourite card is Lucky Pants.


Hang in there card


Co-Founder and retail guru. Lovely Lucy brings a whole wealth of experience having run her own business for over 25 years. Luckily for us she is now devoted to Crumble and Core, helping to develop our ranges and working with agents to spread the word in brilliant shops and stockists. Lucy’s favourite card is the Hang in there Card.