British Designed, British Made - Watercolour Greetings Cards, Boxed Silver Jewellery Cards, Scented Candle Cards & Notecards FREE DELIVERY ON ALL ORDERS TO MAINLAND UK AND NORTHERN IRELAND

About us

Crumble and Core Apple Blossom Garland

Crumble and Core Bumble Bee

The Crumbles - Top Jilly, Left Lou and Right Lucy

Hello and welcome to the beautiful watercolour world of Crumble and Core!

British Designed, British Made. 

Based in East Sussex we are a family run, British company proud to produce luxury hand finished Greetings Cards, Boxed Silver Jewellery Cards, Boxed Scented Candle and Greeting Cards, Gift Wrap, Stationery and Prints.

Apple Blossom

In 2016 Crumble & Core began its life when 3 friends Jilly, Lucy & Lou came together with a cuppa around the kitchen table looking at Jilly’s beautiful artwork.

We wanted to find a way that we could use her incredible artwork to create a beautiful range of Cards and Gifts.

We all had very different skillsets, but collectively all those skills put together with a sprinkle of passion, drive and a sense of humour made us lucky enough to land the best job in the world – working together! 


Since then we have grown, and now run our business from a beautiful Oast house on a farm in the stunning East Sussex countryside, with our products sold extensively in the UK and Worldwide. The kitchen table came with us, where Jilly still sits and continues to creates our watercolour world. 

Crumble and Core Logo

The Getaway CarJilly

Co-Founder and Artist, Jilly obviously brought her incredible Portfolio of paintings. She was taught to paint by her dad at the age of 10 and that ignited a long-life passion for watercolours.  She went on to train at Art College in textiles and illustration and was a Published Freelance Artist for many years. Jilly’s favourite card is Let the adventures begin. 

Lucky Pants Card


Co-Founder and commercial wizard, Lou is a Mum of four gorgeous children and worked in the City for over 10 years, Lou had a career in the city, bringing invaluable Sales, Marketing and Computer/System skills to the business. Lou’s favourite card is Lucky Pants.


Hang in there card


Co-Founder and retail guru. Lucy had run a successful card, gift & homestyle shop, The Banana Tree in Eastbourne, for over 26 years which gave her a wealth of knowledge in the gift trade  which gave her a wealth of knowledge in the gift trade industry. Lucy’s favourite card is the Hang in their Card.